MERCEDES
BENZ

AUGMENTED REALITY PROMOTIONS

Mercedes Benz

Accelerating Digital


Over the past 4 years Soci has built a strong client relationship with Mercedes Benz providing digital services, specialized design and strategy. In collaboration with our 3D Design and development partner Ignition Digital Images, we have executed the UI/UX of 4 iOS and Android-native Augmented Reality applications as well as a dynamic personalized website and product configurator.

When Mercedes realized that its newest model, the 2014 CLA, would not be ready in time to debut at the 2014 Toronto Auto Show, they challenged Soci to show it to consumers anyway. We thought "no vehicle, no problem" and in typical fashion, we produced was all they asked for and more.




Mercedes My CLA APP


An Augmented Reality iPad application that showcased the 2014 CLA in full scale, personalizable for every Mercedes enthusiast including a link to a fully customized web experience that matched their own personal style.


AUGMENTED REALITY 3D



Upon approaching the Mercedes booth, users registered for the experience and then used the iPad's built-in camera to create a 3-D rendering of the vehicle right in front of them.

NEXT

2015 C-CLASS

AUGMENTED REALITY APP


In 2015, Soci took the Mercedes AR experience even further adding a complete interior tour of the 2015 C-Class including Gyroscope control for navigation as well as customizable interior colours. While in development the UI/UX was completely redesigned resulting in vastly improved quality including enhancement of the Exterior vehicle tour and rendering.

2015 CLA

AUGMENTED REALITY APP


When Soci reimagined the CLA Augmented Reality App for 2015, we wanted to build on the success of the C-Class execution. As with the C-Class execution, we added a complete interior tour of the vehicle including Gyroscope control for navigation as well as customizable interior colours. This time we gave users the ability to turn on the camera on their device while touring the interior and fill the windows surrounding the vehicle with what the camera was seeing.



A complete redesign of the UI/UX further improved the quality and detail of the exterior vehicle tour and rendering.

CONCEPT G-CODE

AUGMENTED REALITY APP


For the Concept G-Code worldwide launch in China, we wanted to give consumers the whole experience. Not only would they be able to tour the vehicle but they'd be able to see it in the native environments they would be driving it in

CUSTOMIZABLE ENVIRONMENT


For this version of the app, we gave users the ability to customize the environment surrounding the vehicle exterior. Users were then offered the specific vehicle features appropriate for that environment (ie. Winter package details were displayed when a snowy landscape was selected).

INTERACTIVE INTERIOR


Users could navigate the vehicle interior in 3 dimensions, inspecting the various hotspots highlighting the details of each feature.


Users could navigate the vehicle interior in 3 dimensions, inspecting the various hotspots highlighting the details of each feature.




On the Cover


When asked to enhance the reader experience of Mercedes Benz magazine, Soci worked with Ignition Digital to literally make the vehicle jump right off the page. We created a custom AR target solution for the cover that, when viewed through the iOS or Android CLA app, rendered the vehicle in 3-D on top of the magazine.

WE'D LOVE TO HELP YOU.